OTE grows pay TV base despite Greek economic woes

Greek telco OTE has exceeded 100,000 TV subscribers.

The operator said the launch of its DTH platform last October had helped to attract new subscribers that could not connect to its IPTV service, while attractive pricing had also proved popular.

OTE offers over 55 thematic channels along with a free-to-air offering, with prices starting from €14.99 per month. The operator ended 2011 with a total of 59,944 pay TV subs.

“Television is a main pillar of OTE’s commercial strategy. With OTE TV’s repositioning about a year ago when the satellite services were launched, viewers gained access to rich TV content, affordable prices for everyone and coverage across the country. OTE TV changed the standards in the Greek market, providing consumers with more choices. The dynamic growth and increasing subscriber base of OTE TV clearly demonstrates that the service is steadily gaining ground in the Greek market. In addition, it confirms that, despite the recession, pay TV still has considerable room for growth in our country. Tapping on this potential, our commitment is to continue improving the service with higher quality content and advanced services, ensuring even richer TV experience for our subscribers,” said OTE Group chief operating officer Zacharias Piperidis.