UPC Direct boosts offering

UPC has added three new channels to its DTH platform in Hungary.

Muzsika TV, Sorozat Plus and Prizma TV have launched in the Direct Medium package on the UPC Direct service.

Muzsika airs music videos from local artists and Sorozat Plus features dramas including telenovelas and sitcoms, while Prizma TV is a comedy channel.

“UPC Direct is committed to providing a broad variety of channels to ensure great entertainment for everyone in the family. We are pleased to add these channels from IKO TV, enhancing our already strong offer even further and it is with pleasure I conclude no other operators are providing as many quality channels (more than 60 including one HD) as we are doing in this package category – Direct Medium – where UPC Direct also is providing the most competitive price in the market,” said Magnus Ternsjö, managing director of UPC DTH.