Loft London completes major upgrade

Loft London, an independent digital media facility, has completed a £750,000 (€950,000) investment in its 6,500 square foot west London building. It has also announced new hires including Roger Heals, formerly of Deluxe and Re:Fine as its new head of technical operations and David Barrett from Masai Media as its new commercial director.

The investment in the facility includes the installation of an Omneon based DAM and automation ingest solution which increases Loft’s automated bulk ingest/outgest capacity to 260 hours of content per day.  Loft’s investment also includes 
an orchestration layer with the ability to automate workflows and create custom workflows; a ‘work in progress’ portal where clients can login and monitor the status of their projects; an increase in transcoding capacity; Aspera integration; the installation of XyTech’s Media Pulse resource, work order and asset management solution; and an upgrade of the FTP.

Wohler’s RadiantGrid software platform has also been installed to provide transcoding, re-wrapping and frame-rate conversions within the file-based workflows.
Davide Maglio, director of Loft London, said: “Over the last year Loft London has continually invested in its infrastructure and staff to provide media management services that are faster, quicker and more cost effective through automation to help our clients deliver content to multiple platforms and in multiple formats. We are very excited to show the industry how our facility has evolved.”

Loft London will be exhibiting at IBC on Stand 10.A10