HBO Nordic fleshes out standalone OTT plans

HBO has revealed details about its new online service for the Nordic region. The launch marks the first time HBO will offer a standalone online service that doesn’t require a traditional pay TV subscription.

HBO Nordic will launch its first HBO-branded service in Denmark, Sweden, Norway and Finland in October. The premium linear and on-demand offering will be available for “less than €10” per month via the streaming site hbnordic.com. HBO will also strike deals with local partners to carry the service.

HBO Nordic’s content offering will include movies from major Hollywood and international studios, local distributors and independents, as well as HBO series including Boardwalk Empire, The Newsroom, Game of Thrones, True Blood and Veep.

“We saw a rapid change in Nordic TV consumption these past years. Our target group is younger and more urban than the existing premium pay TV subscribers and they consume TV on multiple screens, particularly on computers, smartphones and tablets. Most of them associate HBO with best in class series. We view this as a unique opportunity for HBO to grow digital pay-TV subscriptions in the region”, said Hervé Payan, CEO of HBO Nordic. “HBO Nordic is the first service in the Nordic countries to combine day-and-date delivery and streaming of the latest episodes of an HBO original series subtitled in the local language, with all past seasons. This service will be available on any internet-connected device.”