MP & Silva chooses Rightster for digital services

Media rights company MP & Silva, has chosen Rightster and Rightster Studios to help launch a range of new digital services using its betting and sports media rights, and provide enhanced digital solutions to its sports and broadcast clients.

The partnership with Rightster will include the creation and management of MP & Silva YouTube channels, integrated betting rights services for bookmakers, online video distribution to newspaper sites, and support to MP & Silva broadcast clients with live and video-on-demand streaming solutions. Rightster also will provide bookmakers interested in the MP & Silva sports rights portfolio with an online solution that will enable the launch of services for mobile and tablet devices.

MP & Silva currently provides over 10,000 hours of programming annually to over 500 broadcasters in over 200 countries. Rights it holds include Italian Serie A, English Premier League, Spanish La Liga, German Bundesliga, French Ligue 1, The FA Cup, The Football League, Major League Soccer (MLS) and Brazilian national league (Brasileirão).