Former Disney exec to head Nickelodeon UK’s digital output

Nickelodeon UK has poached Suzie Adams from rival Disney to be responsible for all of the company’s digital output on social media sites and apps.

Adams was previously senior manager, digital and social marketing, Disney Channels, UK and EMEA, where she worked on projects including online site Disney Superbia. She will become digital director, Nickelodeon UK and will report to Nickelodeon commercial director Kiaran Saunders and also work with Viacom International Media Networks team run by Philip O’Ferrall.

“Our digital platforms are extremely important to our business and we are confident that with her wealth of experience in the children’s market, Suzie will be able to make the most of our current offering and be able forge new strategies to grow our digital audience,” said Saunders.