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Channel 4 teams with Bauer for companion screen interactivity
UK broadcaster Channel 4 has teamed up with Bauer Media to launch second-screen interactivity for three shows to be aired over the summer.
The first ‘digital event’ will take place on June 8 around an episode of teen drama Hollyoaks, featuring bespoke companion screen content and a live, interactive online 15-minute show about the show following the credits.
The live interactive shows will be produced for Channel 4 by Box TV.