Netflix ups Cindy Holland to international role

Netflix has promoted Cindy Holland to vice-president, original content and content acquisition making her responsible for acquiring and launching original series across the streaming service’s entire 25 million-strong domestic and international customer base.


Jason Ropell, who joined Netflix last year, meanwhile, will take on Holland’s former responsibilities and oversee licensing content for the US market as well as the Canadian and Lat-Am markets for which he was already responsible.

Both executives report to Netflix chief content officer Ted Sarandos. “Cindy has worked closely on every aspect of our original series launches,” he said. “We are also delighted to give Jason an important role in our biggest market. As head of our Latin American and Canadian acquisition teams over the last year, he’s skilfully managed the growth of those businesses.”

Previously, Holland oversaw domestic TV licensing for Netflix after starting her career at the company in DVD acquisition. Before joining Netflix in March 2011, Ropell was vice president, business d development at NBC Universal.
Netflix added that it has embarked on a search for a new leader for its Latin America content acquisition team and is seeking an executive with deep knowledge of the region and extensive industry ties.