Ericsson highlights multiscreen

Ericsson is using the IP&TV World Forum to showcase its multiscreen TV solution. This comprises its middleware, multiscreen software development kit and portal, and the Ericsson Media Connect companion device.

The technology giant will also use the show as the UK launchpad for its multiplatform stream processor family of products, combining hardware and software to deliver multiscreen services. Also on show is the Ericsson media delivery management system and the WatchPoint content management system version 2.0, which provides centralised management of any metadata format, content type, and workflow process, and enables unprecedented visibility throughout the content lifecycle.

“Traditional IPTV has evolved into multiscreen TV, but it’s important to understand that to be successful new multi-screen services will need to go much further than just content on the move or on multiple devices. The whole experience must be one that consumers embrace and integrate into their social and personal lifestyles. Our focus is on helping any operator to combine broadcast networks with the power of IP to provide richer and more convenient ways for viewers to consume, share, and discover content on more devices – driving greater usage and revenue opportunities,” said Staffan Pehrson, vice-president and head of TV, Ericsson.

Ericsson will also highlight its new deal with Taiwan’s Chunghwa Telecom, which chose the company to integrate and deploy new multiscreen TV services that replace existing IPTV systems.

Giles Wilson, head of TV technology, Ericsson, will deliver a keynote speech on the Telco Transforming to MediaCo stream today at 09:45. Other Ericsson speakers at the conference today include Alan Delane, Simon Frost and Paul Stallard.