SeaChange integrates ad platform with Envivio encoders

VOD technology specialist SeaChange has integrated its Infusion advanced advertising platform with Envivio 4Caster C4 encoders, enabling multi-screen operators to monetise video delivered to Apple devices. 

The Infusion platform enables targeted advertisements to be dynamically inserted into linear and on-demand video streams. 
It can scale to 150,000 insertable channels and millions of ad assets.

Operators deploying Envivio encoders in the video headend or IT datacenter can deliver broadcast TV, HTTP adaptive streaming and 3GPP mobile video services. Envivio’s 4Caster software-based architecture supports various functions including encoding, transcoding, packaging, encryption, publishing and ad insertion.

“Our open Infusion platform is providing the flexibility for operators to work quickly with the widest range of video formats and devices in their monetisation strategies,” said Aseem Bakshi, general manager, advertising, SeaChange.  “SeaChange has been collaborating with Envivio to help operators establish advanced video services and we’re pleased to now extend integrated HLS encoding to our advertising customers.”