EBU members agree to develop hybrid TV for 2012

Twenty three members of the European Broadcasting Union (EBU) have agreed to collaborate on the development of hybrid TV to enable a full roll out of the technology next year. The announcement came at the EBU’s 67th annual assembly.

The group of broadcasters will exchange best practices and support one another to push through a fast roll out of hybrid TV services. The EBU members have made a commitment both to open standards including HbbTV, MHP and MHEG-5, and to developing “new experiences to their audiences”, the EBU said.

The EBU will host a Creative Content Workshop on February 3 to enable all EBU Members to share experiences and ideas for hybrid applications.