Panasonic to offer direct billing for Viera Connect Market

Panasonic has teamed up with e-commerce specialist Digital River to deliver direct billing functionality on its Viera Connect Market to Europe, beginning with the UK.

Digital River is supporting purchases made via the Panasonic Viera Connect Market in 27 European countries, including Austria, Belgium, Estonia, France, Germany, Greece, Ireland, Italy, Spain, Sweden and the Netherlands and the UK. Using their remote controls, owners of Viera Connect-enabled TVs can access free and paid  third-party apps acquired through Panasonic’s online catalogue. In some  countries, consumers will also have the opportunity to order hardware  products from the catalogue, according to Digital River.

According to Panasonic, it is currently the only smart TV manufacturer to offer direct billing, allowing users to purchase applications and physical products easily and securely, directly through their TV. Users will be able, for the first time, to purchase physical products designed to enhance the Viera Connect experience, including Panasonic 3D glasses, a Wireless LAN Adaptor, a Skype camera, and a range of Logitech accessories which are compatible with Viera TVs including gamepads and keyboards.