Channel 4 first to sign up for Rose’s Zeebox

UK broadcaster Channel 4 has teamed up with former YouView chief technology officer Anthony Rose’s Zeebox venture to deliver a social TV experience around the new E4 series Desperate Scousewives via the recently launched Zeebox app.

Channel 4 and Zeebox will explore how the Zeebox app can be optimised by the introduction of specifically commissioned content.

In addition to standard Zeebox features including related Twitter feeds and news, instant chat and information on tagged programme content via Wikipedia, Channel 4 is working with Zeebox to provide Desperate Scousewives viewers with tailored interactive content, linked from the Zeebox app to bring social engagement to viewers’ iPads, laptops or smartphones while the show is being broadcast.

Content around the show will include a bespoke Twitter visualisation app and cast Twitter activity, cast videos, music information and a Scouse glossary. Zeebox’s zeetags feature will provide viewers with related information and content about key topics, people and places on screen. Desperate Scousewives will begin airing on November 28.