iPlayer rolls out in Scandinavia

iPlayer, the BBC’s online TV platform, has launched in Finland, Sweden and Denmark.

BBC Worldwide, the commercial arm of the UK public broadcaster, is launching an iPad app for the global version of iPlayer. The service is also available in 11 other European markets and launched in Australia last month.

Once iPad owners in Finland, Sweden and Denmark have downloaded the free app, they will be charged €6.99 per month or an annual fee of €64.99 to be able to watch BBC programming.

The global iPlayer provides access to content arranged by genre, including News Specials & Documentaries; Entertainment; Drama; Comedy; Science & Nature; Family & Kids; Music & Culture and Lifestyle. Around 100 hours of new programming will be added to the service each month.

Matthew Littleford, general manager for global iPlayer said: “The extension into Finland, Sweden and Denmark is an important step in our strategy of pursuing multiple platforms for our programmes and brands, taking British programmes to new digital audiences around the world in an innovative, creative and easily accessible format. During this pilot phase we have an exciting vision for what this service could become and will develop it based on feedback from within all markets.”