MTG launches pay TV on connected TVs

Modern Times Group (MTG) has launched a pay TV service on Samsung connected TVs.

The Nordic-based broadcaster’s Viaplay on-demand platform is now available to Samsung Smart TV and Internet@TV owners across the Nordic region. Viaplay offers premium live sports coverage, thousands of blockbuster movies, TV series and catch-up services on various connected devices including computers, smartphones, tablets and now TV sets.

Hans-Holger Albrecht, president and CEO of MTG, said: “This cooperation with one of the leaders in digital media and digital convergence technologies will make our unrivalled payTV content and service offering available even more broadly and simply. We are committed to delivering ‘Entertainment at Your Command’ by making Viaplay available at any time and on any device. This agreement is another important step towards realising this goal.”