Pilat Media launches IBMS OmniCast

Broadcast management software provider Pilat Media has launched IBMS OmniCast. The latest version of Pilat Media’s Integrated Broadcast Management System (IBMS), IBMS OmniCast is a back-end system that enables media organizations to schedule and manage multi-platform, non-linear services such as video on demand, over-the-top TV and catch-up TV. It combines non-linear scheduling and programming, workflow management tools and business analytics.

Through the IBMS media metadata repository, the operator can import the details of content to be scheduled, including the relevant rights (if needed) for the platforms being serviced, according to Pilat. Content catalogues derived from asset libraries can be automatically compiled by using interfaces with external metadata systems. A workflow orchestration module drives the content factory, serving as an integration hub for the preparation of media required for each service. Other scheduling features include an on-demand planner to schedule offers with associated content and promos, and a dashboard module for accessing data and reports to support operational and business analysis that feed back into the planning process.

“As viewer demand for non-linear services continues to rise, media companies can no longer rely on simple ‘me too’ VOD services. But today’s non-linear systems were not designed to address the operational complexity resulting from a plethora of content, services, and platforms,” said Avi Engel, CEO, Pilat Media. “Our new IBMS OmniCast addresses the twin challenges of differentiation and scalability by enabling media professionals to efficiently manage multiple, sophisticated VOD services across diverse delivery platforms from a single, centralized system.”

The company said that IBMS OmniCast is available immediately.

Pilat Media will be exhibiting at IBC on Stands 3.B14 and 3.A15q