Sky signs with Freewheels for video ads

UK pay TV operator BSkyB will launch clickable pre-roll ads for its mobile video services after partnering with web video technology company Freewheel.


Sky will use FreeWheel’s Monetization Rights Management product to serve video advertising across a number of its platforms and services. “FreeWheel’s technology and infrastructure offers not only the capabilities that our video advertising business requires today, but also other features that will help maintain our position in the future, such as its strength in mobile video ad serving and ability to manage multiple media platforms.” said Tim Hussain, head of platform development and partnerships at Sky.