Analysts warm to ITV’s strategy

Analysts have reacted bullishly to UK free-to-air broadcaster ITV’s recently outlined five-year plan.

In the wake of the broadcaster unveiling the plan at last week’s interim results announcement and its strong operational performance this year, Moody’s has raised its rating on the company.

It cited the company’s performance in the first half of 2010 and likely resulting improvement in net debt to profit ratio in lifting the rating to stable.