Rai delivering content to Astra’s 3D channel

Satellite services company SES Astra has inked a deal with Rai and the two will work together on the SES 3D channel. Italian public broadcaster Rai will provide content for the demonstration channel, which is used to promote 3D to consumers.

“We are very pleased to have entered into this cooperation with Rai which significantly enhances the variety of 3D programming offered via our demo channel,” said Markus Fritz, SES Astra’s vice-president, marketing and managing director of SES Astra in Italy. “Following the first 3D television sets now available in the market, we are confident that our 3D demo channel will significantly help retailers, installers, the manufacturing industry and our customers to promote 3D television.”