TF1 ad revenue growth won’t last

French broadcaster TF1 is set to record a growth in ad revenue for the first quarter, according to reports. The growth will be helped by unusually low totals a year earlier, brought on by the recession. TF1 chief financial officer Philippe Denery told reporters the growth was likely to be in the “low double digits”. However, he said the ad market isn’t expected to show signs of great recovery and favourable year-on-year growth will fade from this month.