UK emerging from TV ad recession

The outlook for TV advertising spend in the UK is brightening with 2010 now expected to be flat.

Earlier projections suggested a decline next year, but new forecasts from media buyer GroupM suggest that overall ad spend will come in at 2009 levels. GroupM has revised previous forecasts of a 3% decline in 2010. It also tweaked 2009 numbers and said that this year UK ad spend will come in at minus 12% against earlier expectations of a 14% decline.

UK TV ad revenue will total £2.92bn (€3.22bn) this year and next, according to GroupM. It added that the UK was one of the first territories to go into ad recession and looks like being one of the first out.