Telefónica to extend HD reach, rebrand services

Telefónica is planning to deliver internet speeds of up to 25Mbps across Spain, allowing it to market HD services as part of its Imagenio pay-TV offer, according to local reports.

Telefónica recently added Mediapro’s football channel Gol TV and Sony-owned entertainment AXN in HD to its service. Imagenio currently has about 620,000 subscribers.

Telefónica is to rebrand Imagenio as Movistar (its current mobile brand in Spanish-speaking territories), which will become the brand for all its services in Spain and Latin America. The O2 brand will remain in other European territories, while Telefónica will cease to be used as a consumer-facing brand.