Italy’s BeeTV secures funding

Milan-based video-on-demand recommendation specialist BeeTV has secured US$8m (€5.6m) of funding from Italian venture capital firm Innogest.

The funding is the largest single investment made by Innogest to date. BeeTV plans to invest in a sales network and expand its penetraton into the US and Far East markets. 

BeeTV’s technology uses a proprietary algorithm to push relevant content to individuals via personalised “channels” on TV, online and mobile screens.