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ITV mulls switch to pay-TV for digital channels
British commercial broadcaster ITV is considering turning its bouquet of digital channels from free-to-air to digital and has had initial exploratory talks with satellite pay-TV operator BSkyB, according to a report in The Guardian newspaper.
The radical move would cut the broadcasters reliance on advertising revenues and move it towards a subscription model. â¨The switch would mean that channels such as ITV2, which airs youth skewing entertainment series such as Entourage and Paris HiltonÂs My New BFF as well as BritainÂs Got Talent, classic drama net ITV3 and ITV4, which airs sports programming, would not be available to the 10 million viewers of digital terrestrial service Freeview. â¨Sky remains ITVÂs largest shareholder, owning a 17.9% stake in the broadcaster.