Dutch MVNO Youfone launches OTT TV service

Dutch MVNO Youfone has launched an OTT TV service, YoufoneTV, targeting a young audience with a low-cost offering.

Rotterdam-based Youfone is offering an app-based service aimed at tablets and phones, along with a set-top box for TV screen viewing. The company is offering about 100 channels, including Fox Sports 1 Eredivisie, with top-tier Dutch football, along with video-on-demand.

Youfone is charging a fee of €9.95 for the app, and €14.95 for the set-top service. An All-in-1 offering is available for €19.95.

The basic package comprises 23 channels, with customers able to add or subtract mini-bundles of five, 10 or more channels. Viewers can sign up for the app for smartphone and tablet only, if they wish.

Youfone CEO Valentijn Rensing said that the service was a “hybrid model”. He said the company expected to reach 160,000 subscribers within three years.

Youfone TV will ultimately provide 4K content via the set-top box. The TV platform has been built by Huawei.

The launch of the TV service follows Youfone’s acquisition of triple-play provider Mobicross from Euphony Benelux earlier this year. The company said at the time that the acquisition would enable it to access the internet and TV market faster than it could on its own.

Youfone operates a SIM-only mobile phone service over KPN’s network.